FRESHdirect was set up in 1999 by a team of young, impassioned entrepreneurs who wanted to bring farm-fresh ingredients to commercial kitchens. Since then, our team has grown into an established enterprise, supplying to restaurants, cafes, hotel and supermarkets all across Singapore.
Along the way, we expanded our operations to offer fresh cuts, pre-packed food, sauces, soup and many others. As well as, Bread N’ Better, which offers a wide range of baked breads, cakes, pastries and extensive customisation base on our customers’ needs.
In 2018, TOHO Japan acquires FRESHdirect Pte Ltd.
Toho Co., Ltd founded in 1947 is one of Japan’s largest diversified food distribution company, with over 28 companies and 87 offices around the world. Listed on the Stock Exchange in 2000. Lead by a team of professionals with distinguished credentials.
The TOHO Group has a variety of functions that supports restaurant business such as providing commercial food wholesale and cash and carry supermarket with professional ingredients.
This combination marks a significant milestone for us. We are excited about this new partnership. Their leadership and team of professionals amongst the most experienced in the industry. We will be able to leverage and benefit from our partners in terms of knowledge and resources. Further expand our market shares, to achieve greater scale with our operations. We will continue to strengthen our product procurement and development capabilities, innovate and explore new ways to meeting the evolving needs of our partners.
Our market is a competitive one and we don’t take that for granted. We strive to be the best, and have built a successful business model by focusing on the following elements.
At FRESHdirect, we care deeply about the sustainability of the businesses and clients we serve, but we also take a mindful approach to the environment and the communities that our business has an impact on.
Our team supports several social responsibility initiatives, including environmental conservation and local community. We’re in awe of the environment that gives us the incredible food and ingredients that we prepare and deliver. That’s why environmental sustainability is a key responsibility for our team – and a huge part of the way we source and work with partners in our supply chain.
We also take innovative measures to actively and continually reduce food wastage throughout our production and delivery cycles.
Another initiative we’re actively working on is growing our range of locally grown and produced products. With this initiative, we aim to reduce the environmental impact of our business while supporting local agriculture, economy and small businesses – all of which have given so much to us at FRESHdirect. That’s why we look forward to sharing our expanding list of local products and extending our packing services to include locally grown product for retail use.